Extraordinary sushi.
Every day, everywhere.
Refining the experience.
Sharing the taste.
Shaping the culture.
Original ideas. Possibilities yet to be imagined. Our pursuit began more than 40 years ago.
In 1984, Audio-Technica introduced Nigirikko, a sushi maker for the home. That technology crossed the ocean and evolved in North America as AUTEC Inc., supporting the art of sushi making for more than 25 years.
Empowering culinary creativity through technology. AUTEC Inc. has laid the foundation for new possibilities in sushi making. Today, building on that legacy, NEWROLL begins its next chapter.
AUTEC Inc. × Sushi Saito
Two curious minds.
One shared pursuit.
AUTEC Inc. brings technology and expertise that have supported sushi making around the world. Sushi Saito brings the craftsmanship and philosophy behind its pursuit of exceptional Edomae sushi.
As these two worlds of excellence come together, we evolve from a company providing solutions for chefs into a brand that creates alongside sushi artisans—and shares the value of their craft.
Together with Sushi Saito, NEWROLL is bringing a new food culture to the world.
FROM CRAFT TO EVERYDAY.
A future where anyone, in homes around the world,
can create and enjoy authentic sushi,
shaped by the dedication of master artisans.
Extraordinary sushi. Every day, everywhere.
THE MACHINE
Empowering culinary creativity
through technology.
FOLLOW THE
NEXT CHAPTER.
Discover what’s next for NewROLL.
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